Now, apart from the fact that he has no background whatsoever in the fashion industry, jewelry, or design, the thing that came up in my mind as I read this article was: Who? Funny, if he was "one of San Francisco's busiest nightclub DJs," you'd think I'd have heard of him, seen his name on a flyer somewhere, maybe even danced to one of his sets? I had to go many, many (too many, in fact) column inches into this article to find out where he even played. Let's see, he once played the basement room at 1015 (after a friend lied to the promoter about who he was), and he's played parties at (can you believe it) The Fairmont Hotel, Top of the Mark at The Mark Hopkins, and Slide off Union Square. Oh, the fame!
Putting aside the fact that this guy comes off as someone who caters to overdressed douchebags, I have to ask this: aren't there plenty of other DJs in this city, real, major DJs, with interesting lives and aspirations and projects, who would be better served by being profiled than this guy? And what editor let this writer get away with breathless assertions in the lede like "one of San Francisco's busiest nightclub DJs" without actually backing it up with facts before you get twenty paragraphs into the article?
This is the kind of writing that drives me crazy, perpetrated as it is by someone who obviously has no knowledge of the scene they're writing about, and gives both DJs, and the nightclub scene, a bad rep by making it look like it's all about money. It's groups like the Space Cowboys, Comfort and Joy, Honey Sound System, and all the other crews in the city who give our scene vitality, out of love for the scene and music, and they're the ones who deserve to have their efforts rewarded with the attention of our local press, not this guy. Maybe some day the mainstream press will wake up to the real stuff that's going on around us, rather than pimping for a guy who's all about the bling.
DJ Donovan sporting his solid gold logo necklace and diamond-studded ring at his fourth-floor SoMa loft condo.