Tuesday, July 3, 2007
Luxxury in Billboard and Pontiac Ads
I'm not a TV watcher so I haven't seen the marketing blitz around the Transformers movie, but local artists Luxxury have had their song "Drunk" used for a Pontiac/Transformers tie-in commercial, enabling, as detailed in the Billboard article here, the paying off of a mighty big loan (pull the image onto your desktop and it will be big enough to read). All in all, it's a nice success story for a local artist, and goes to show that sometimes that big break can come out of nowhere if you've put the time, effort, and money into a solid promotions strategy. As one of my friends is fond of saying, "you can't win if you don't enter." Here's hoping that Luxxury will be able to capitalize on this success and help put San Francisco electronic music back on the map.
If you want to get in on some of the Luxxury action for yourself be sure to drop by the monthly Workout party at House of Shields, where the Baron and Johnatron spin, and also keep your eyes peeled for their appearances around town. Check out my review of the Luxxury "Sweet and Vicious" remixes, as well as the Workout parties at House of Shields and the former location, Le Duplex.